Monday, 06 July 2009
Comment RSS Email Print Advertising of prescription drugs has a significant impact on drug spending growth When one looks at television, a newspaper or a magazine it is impossible not to be inundated with ads for various prescription drug medications.  This was not always the case.  In fact, not until 1997, when the FDA issued its guidelines for direct to consumer advertising,  did this massive pharmaceutical advertising expenditure begin. It might interest some to know that only...
Full Story: The Examiner
 


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